Texaco Sign, 1964

Summary

In 1937, Texaco hired visionary industrial designer Walter Dorwin Teague to redesign and modernize its stations. By 1940, Texaco had 500 stations with clean white porcelain, green lines, and bold red stars. Teague's design was a beacon to drivers, promising friendly attendance, quality gasoline, and clean restrooms. This sign was also designed by Teague.

In 1937, Texaco hired visionary industrial designer Walter Dorwin Teague to redesign and modernize its stations. By 1940, Texaco had 500 stations with clean white porcelain, green lines, and bold red stars. Teague's design was a beacon to drivers, promising friendly attendance, quality gasoline, and clean restrooms. This sign was also designed by Teague.

Artifact

Trade Sign

Date Made

02 February 1964

Creators

Unknown

Place of Creation

United States 

Location

Not on exhibit to the public.

Object ID

86.39.1

Credit

From the Collections of The Henry Ford. Gift of Edmund Laginess.

Material

Steel

Color

Black (Color)
Green
Red
White (Color)

Dimensions

Diameter: 72 in

Thickness: .06 in

Inscriptions

TEXACO

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