Advertisement for General Motors, "A Car for Every Purse and Purpose," 1925

Summary

Under company president Alfred P. Sloan, General Motors offered "a car for every purse and purpose." A buyer might start with a Chevrolet and gradually trade up to a fancier Oldsmobile, Buick or Cadillac. It was the polar opposite of Henry Ford's one-size-fits-all Model T. As customers' wants and wallets grew in the 1920s, "Sloanism" took hold throughout the industry.

Under company president Alfred P. Sloan, General Motors offered "a car for every purse and purpose." A buyer might start with a Chevrolet and gradually trade up to a fancier Oldsmobile, Buick or Cadillac. It was the polar opposite of Henry Ford's one-size-fits-all Model T. As customers' wants and wallets grew in the 1920s, "Sloanism" took hold throughout the industry.

Artifact

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Date Made

December 1925

Subject Date

December 1925

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.657.405

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 9.5 in

Width: 6.5 in

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