Advertising Poster for Edison Mazda Lamps, "Today You Have Light at the Press of a Button," circa 1921

Summary

General Electric promoted its bright, long-lasting Edison Mazda light bulb through an advertising campaign featuring illustrations by artists including Maxfield Parrish and Norman Rockwell. Advertisements depicting the history and power of light ran in popular magazines like The Saturday Evening Post and Ladies' Home Journal. The images were also reproduced for point-of-purchase materials and posters like this one.

General Electric promoted its bright, long-lasting Edison Mazda light bulb through an advertising campaign featuring illustrations by artists including Maxfield Parrish and Norman Rockwell. Advertisements depicting the history and power of light ran in popular magazines like The Saturday Evening Post and Ladies' Home Journal. The images were also reproduced for point-of-purchase materials and posters like this one.

Artifact

Poster

Date Made

circa 1921

Subject Date

circa 1921

Creators

General Electric Company 

Parrish, Maxfield, 1870-1966 

Creator Notes

Original artwork by Maxfield Parrish, published by General Electric Company.

Collection Title

Poster Collection 

Location

Not on exhibit to the public.

Object ID

90.0.237.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 17 in  (W/frame: 25.063)

Width: 11 in  (W/frame: 18.25)

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