Johnston Hot Fudge Sign, circa 1940

Summary

Ice cream sundaes--ice cream topped with flavored syrup--were first referred to as "soda-less sodas." C.C. Brown, a Los Angeles ice cream parlor operator, is generally credited for introducing the hot fudge sundae in 1906. This electrically lit sign, from about 1940, would have attracted attention from the counter or shelf of a soda fountain.

Ice cream sundaes--ice cream topped with flavored syrup--were first referred to as "soda-less sodas." C.C. Brown, a Los Angeles ice cream parlor operator, is generally credited for introducing the hot fudge sundae in 1906. This electrically lit sign, from about 1940, would have attracted attention from the counter or shelf of a soda fountain.

Artifact

Advertising sign

Date Made

circa 1940

Location

Not on exhibit to the public.

Object ID

83.21.178

Credit

From the Collections of The Henry Ford.

Material

Glass (Material)
Metal
Rubber (Material)
Wood (Plant Material)

Color

Blue
Brown
Red
White (Color)

Dimensions

Height: 13.5 in

Width: 3.75 in

Length: 7 in

Inscriptions

front: We Serve Johnston Hot Fudge Milk Chocolate

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