Mobil Pegasus Sign, circa 1940

Summary

Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. Mobil began sporting the flying red horse logo in 1934, with ads that boasted "A new sign rises to guide America's car owners to the gasoline and service they want." Magnolia Petroleum of Dallas, founded 1911, had originally created this logo.

Mobil formed from a merger of Socony and Vacuum Oil in 1931 -- both with extensive networks of gas stations. Mobil began sporting the flying red horse logo in 1934, with ads that boasted "A new sign rises to guide America's car owners to the gasoline and service they want." Magnolia Petroleum of Dallas, founded 1911, had originally created this logo.

Artifact

Advertising sign

Date Made

circa 1940

Creators

Unknown

Place of Creation

United States 

Location

Not on exhibit to the public.

Object ID

86.38.1

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)

Color

Red

Dimensions

Height: 76 in

Length: 73 in

Thickness: 3 in

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