Advertising Poster, "Dr. Price's Food, Nature's Food for Man, the Only Wheat Flake Celery Food," circa 1910

Summary

Celery, the vegetable eaten around the world, attracted the attention of health food entrepreneurs like Dr. Vincent C. Price (1832-1914). He purchased Tryabita Celery Food Company in Battle Creek, Michigan, in 1902 and operated it as Price Cereal Food Company. He also produced and marketed Dr. Price's Wheat Flake Celery Food as essential for the health of vegetarians and the infirm.

Celery, the vegetable eaten around the world, attracted the attention of health food entrepreneurs like Dr. Vincent C. Price (1832-1914). He purchased Tryabita Celery Food Company in Battle Creek, Michigan, in 1902 and operated it as Price Cereal Food Company. He also produced and marketed Dr. Price's Wheat Flake Celery Food as essential for the health of vegetarians and the infirm.

Artifact

Poster

Date Made

circa 1910

Subject Date

circa 1910

Creators

Russell-Morgan & Company 

U.S. Lithograph Co. 

Dr. Price Cereal Food Company 

Place of Creation

United States, Ohio, Cincinnati 

United States, New York, New York 

Creator Notes

Created and copyright by The U.S. Lithograph Company, Russell-Morgan & Company Print, Cincinnati, Ohio & New York, New York.

Collection Title

Poster Collection 

Location

Not on exhibit to the public.

Object ID

33.388.34

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 23 in

Width: 17 in

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