Poster, "Farm Work: Rural Electrification Administration," 1935

Summary

The struggles of the Great Depression caused old ideas to be cast aside for new approaches. The modern design of this poster supports the message promoting the newly formed Rural Electrification Administration. The REA brought power to rural areas, transforming rural life, reducing isolation, and making a range of new products available for the farm and home.

The struggles of the Great Depression caused old ideas to be cast aside for new approaches. The modern design of this poster supports the message promoting the newly formed Rural Electrification Administration. The REA brought power to rural areas, transforming rural life, reducing isolation, and making a range of new products available for the farm and home.

Artifact

Poster

Date Made

1935

Creators

Beall, Lester, 1903-1969 

Place of Creation

United States 

Creator Notes

Artwork by Lester Beall for the Rural Electrification Administration.

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

91.195.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)
Linen (Material)

Technique

Screen printing

Color

Multicolored

Dimensions

Height: 41 in

Width: 31.5 in

Inscriptions

At top of poster : FARM WORK At bottom of poster: RURAL ELECTRIFICATION ADMINISTRATION Printed upper left corner: BEALL

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