1958 Edsel Bermuda Station Wagon Advertisement, "Dramatic Edsel Styling is Here to Stay"
Add to SetSummary
With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
With the postwar economy booming, Ford saw a need for a new automobile to fit between its low-priced Ford and mid-priced Mercury brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.
Artifact
Advertisement
Date Made
1957
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.244
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 14.063 in
Width: 11.375 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
