1958 Edsel Bermuda Station Wagon Advertisement, "Dramatic Edsel Styling is Here to Stay"

Summary

With the postwar economy booming, Ford saw a need for an upmarket automobile to fit between its mid-priced Mercury and premium Lincoln brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.

With the postwar economy booming, Ford saw a need for an upmarket automobile to fit between its mid-priced Mercury and premium Lincoln brands. Edsel, named for former Ford Motor Company president Edsel Ford, was launched with great fanfare in 1957. But an ill-timed recession and the car's unconventional styling, among other factors, resulted in poor sales. Edsel was discontinued after the 1960 model year.

Artifact

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Date Made

1957

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.244

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 14.063 in

Width: 11.375 in

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