Trade Card for Stage Production "Zozo the Magic Queen," C.R. Gardiner, circa 1875
Add to SetSummary
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
Artifact
Trade card
Date Made
circa 1875
Subject Date
circa 1875
Creators
Place of Creation
United States, New York, Buffalo
Creator Notes
Theater company managed by C. R. Gardiner. Theatrical scenery by Henry E. Hoyt. Lithography by Courier Company (Buffalo, New York).
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
86.13.2.30
Credit
From the Collections of The Henry Ford. Gift of Dorothy Guimaraes
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 3 in
Width: 5.25 in
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