Trade Card for Pearline Soap, James Pyle, 1870-1890

Summary

Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, speaking with stereotypical language and often involved in some comical mishap. These images dehumanized blacks and affirmed the discriminatory biases many white Americans -- consumers of these trade cards -- held.

Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, speaking with stereotypical language and often involved in some comical mishap. These images dehumanized blacks and affirmed the discriminatory biases many white Americans -- consumers of these trade cards -- held.

Artifact

Trade card

Date Made

1870-1890

Subject Date

1870-1890

Location

Not on exhibit to the public.

Object ID

89.0.541.1075

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 4 in

Width: 2.75 in

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