Trade Card for Clark's Spool Cotton, Clark's O.N.T., 1880-1890

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

1880-1890

Subject Date

1880-1890

Creators

Clark's O.N.T. (Firm) 

Place of Creation

United States, New Jersey, Newark 

Creator Notes

Products manufactured by Clark's O.N.T., Newark, New Jersey.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.177

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 4.5 in

Width: 2.75 in

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