Advertisement for Packard Motor Company, "Serving America's Aristocracy," 1926

Summary

Packard Motor Car Company of Detroit built luxury automobiles. This 1926 advertisement, in which the company boasted that it was "serving America's aristocracy," left no doubt about that. Packard's longtime slogan, "Ask the man who owns one," rated among the most effective automobile taglines. It was restrained, confident, and memorable. Packard used the slogan for most of its 59-year existence.

Packard Motor Car Company of Detroit built luxury automobiles. This 1926 advertisement, in which the company boasted that it was "serving America's aristocracy," left no doubt about that. Packard's longtime slogan, "Ask the man who owns one," rated among the most effective automobile taglines. It was restrained, confident, and memorable. Packard used the slogan for most of its 59-year existence.

Artifact

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Date Made

1926

Subject Date

1926

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.657.966

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 9.125 in

Width: 6.25 in

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