World War I Poster, "Join the Royal Air Force," circa 1917

Summary

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact

Poster

Date Made

circa 1917

Subject Date

circa 1917

Creators

John Shuley & Company 

Place of Creation

Ireland, Dublin 

Creator Notes

Printed by John Shuley & Company, Dublin, Republic of Ireland.

Collection Title

Poster Collection 

Location

Not on exhibit to the public.

Object ID

89.0.565.63

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 29.25 in

Width: 19.5 in

Inscriptions

Print reads: JOIN THE Royal Air Force AND MAKE A DIRECT HIT. / AGE 18 TO 50 YEARS / RATE OF PAY FROM 1/6 TO 12 PER DAY. / IF YOU JOIN THE ROYAL AIR FORCE VOLUNTARILY, / YOU CANNOT BY TRANSFERRED TO THE ARMY OR NAVY WITHOUT YOUR CONSENT. / Printed at bottom: 10,000 JOHN SHULEY & CO., "THE" IRISH COLOUR PRINTERS, DUBLIN. Printed in red pencil on lower border: SERIAL NO. 354 and 354 written on left edge. Written on reverse in pencil: Irish Recruiting Poster Royal Air Force from Dublin, Ireland.

Connect 3

Discover curious connections between artifacts.

Learn More