Shell Oil Sign, 1958-1970
01
Artifact Overview
In 1904, the Shell Transport and Trading Company (later Shell Oil) adopted the scallop shell as its trademark. Over time, different iterations of the scallop shell corporate logo were developed. By the mid-20th century, it had been stylized, with the bright bold yellow-and-red color scheme that it has today -- beckoning motorists off the highway in the face of steep competition.
Artifact Details
Artifact
Advertising sign
Date Made
1958-1970
Location
Not on exhibit to the public.
Object ID
86.129.6
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Enamel (Fused coating)
Technique
Embossing (Technique)
Color
Yellow (Color)
Red
Dimensions
Height: 48 in (confirmed CMD)
Width: 48 in (confirmed CMD)
Depth: 2 in (confirmed CMD)
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