1963 Studebaker Avanti Coupe

Summary

Designed at a time when even sports cars tended toward the bulky and exuberant, Loewy's vision for the Avanti was lean, with minimal chrome and deliberate avoidance of decorative flourishes. Its hidden radiator grill and asymmetric hood further marked it out among the competition. Its sales did not save Studebaker but demand ensured its continued independent production into the 1980s.

Designed at a time when even sports cars tended toward the bulky and exuberant, Loewy's vision for the Avanti was lean, with minimal chrome and deliberate avoidance of decorative flourishes. Its hidden radiator grill and asymmetric hood further marked it out among the competition. Its sales did not save Studebaker but demand ensured its continued independent production into the 1980s.

Artifact

Automobile

Date Made

1963

Location

Not on exhibit to the public.

Object ID

76.49.1

Credit

From the Collections of The Henry Ford. Gift of Arnold L. Wagner.

Material

Steel (Alloy)
Aluminum (Metal)
Fiberglass
Glass (Material)
Rubber (Material)

Color

Gray (Color)
Black (Color)

Specifications

Make & Model: 1963 Studebaker Avanti Coupe

Maker: Studebaker Corporation, South Bend, Indiana

Engine: V-8, overhead valves, 289 cubic inches

Transmission: 3-speed automatic

Height: 54 inches

Wheelbase: 109 inches

Width: 70 inches

Overall length: 192 inches

Weight: 3148 pounds

Horsepower: 240

Pounds per horsepower: 13.1

Price: $4,445

Average 1963 wage: $5,343 per year

Time you'd work to buy this car: about 10-1/2 months

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