1963 Studebaker Avanti Coupe

Designed at a time when even sports cars tended toward the bulky and exuberant, Raymond Loewy's vision for the Avanti was lean, with minimal chrome and deliberate avoidance of decorative flourishes. Its hidden radiator grill and asymmetric hood further marked it out among the competition. Avanti's sales did not save Studebaker, but demand ensured its continued independent production into the 1980s.