Lunchbox & Thermos, Hopalong Cassidy, 1950

Summary

The first pictorial lunchboxes, introduced in 1950, featured Hopalong Cassidy. Since then, generations of children have proudly sported pictorial images of their favorite television shows, movies, and celebrities on the sides of their school lunchboxes. The Hopalong Cassidy lunchbox was a hit for Aladdin Industries, with unit sales increasing in just one year from 50,000 to 600,000.

The first pictorial lunchboxes, introduced in 1950, featured Hopalong Cassidy. Since then, generations of children have proudly sported pictorial images of their favorite television shows, movies, and celebrities on the sides of their school lunchboxes. The Hopalong Cassidy lunchbox was a hit for Aladdin Industries, with unit sales increasing in just one year from 50,000 to 600,000.

Artifact

Lunchbox

Date Made

1950

Location

Not on exhibit to the public.

Object ID

99.12.1

Credit

From the Collections of The Henry Ford.

Material

Metal
Glass (Material)
Rubber (Material)

Dimensions

Height: 7.25 in  (Lunchbox)

Width: 8 in  (Lunchbox)

Length: 3.375 in  (Lunchbox)

Height: 5.75 in  (Thermos)

Diameter: 3.25 in  (Thermos)

Inscriptions

Lunchbox: HOPALONG CASSIDY / WILLIAM BOYD, LTD. / ALADDIN INDUSTRIES, INCORPORATED; NASHVILLE, TENN., U.S.A. Stopper: GOODYEAR/ Aladdin's Sweet-Seal Stopper Thermos: HOPALONG CASSIDY / MADE BY ALADDIN INDUSTRIES, INCORPORATED, NASHVILLE, TENN. U.S.A.

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