Nike "Air Jordan" Basketball Shoes, 1985

Summary

In his first season with the Chicago Bulls (1984-1985), basketball phenomenon Michael Jordan wore black and red Nike shoes. Almost immediately, the company launched commercial "Air Jordans" and an aggressive advertising campaign. The popularity of Air Jordans was unprecedented -- first-year sales totaled 130 million dollars! This pair was purchased as a Christmas present for a young Iowan boy in 1985.

In his first season with the Chicago Bulls (1984-1985), basketball phenomenon Michael Jordan wore black and red Nike shoes. Almost immediately, the company launched commercial "Air Jordans" and an aggressive advertising campaign. The popularity of Air Jordans was unprecedented -- first-year sales totaled 130 million dollars! This pair was purchased as a Christmas present for a young Iowan boy in 1985.

Artifact

Shoes (Footwear)

Date Made

1985

Creators

Nike (Firm) 

Place of Creation

South Korea 

Your Place In Time
 On Exhibit

at Henry Ford Museum in Your Place in Time

Object ID

99.102.1

Credit

From the Collections of The Henry Ford.

Material

Leather
Rubber (Material)

Color

Red
Black (Color)

Dimensions

Height: 6.25 in

Width: 4.25 in

Length: 11.75 in

Inscriptions

NIKE / AIR / AIR JORDAN / 10 1/2 850810 TY1 / NIKE AND THE SWOOSH / NAME AND STRIPE ARE / TRADEMARKS AND YOUR / GUARANTEE OF QUALITY. / THIS PRODUCT COVERED BY / U.S. PAT.NOS.4183156, 4219945 / AND FOREIGN PATENTS. / SWOOSH

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