"Present Modes Demand This Harmless Preparation," circa 1925

01

Artifact Overview

This trade catalog advertised Sheer depilatory cream. Body hair removal rose in popularity in the 1910s and 1920s as changing fashions showed off women’s underarms and legs. Hair removal advertisements commonly featured women displaying their smoothed skin while wearing stylish clothes, linking the practice to being fashionable. This brochure also provided instructions to demonstrate Sheer’s relative ease of use.

Artifact Details

Artifact

Trade catalog

Date Made

circa 1925

Subject Date

circa 1925

Collection Title

Location

Not on exhibit to the public.

Object ID

93.0.25.55.1.3

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 4.125 in
Width: 2.75 in