Etch-A-Sketch, 1961

Summary

When Ohio Art introduced their new Etch A Sketch magic slate in July 1960, it was the first toy that the manufacturer promoted through television advertising, helping to assure the engaging toy's immediate success. Made of plastic with a magnetic screen, the "artist" could draw horizontal and vertical lines by turning two white knobs at the bottom of the screen.

When Ohio Art introduced their new Etch A Sketch magic slate in July 1960, it was the first toy that the manufacturer promoted through television advertising, helping to assure the engaging toy's immediate success. Made of plastic with a magnetic screen, the "artist" could draw horizontal and vertical lines by turning two white knobs at the bottom of the screen.

Artifact

Toy (Recreational artifact)

Date Made

1961

Creators

Ohio Art Company 

Place of Creation

United States 

Henry Ford Museum
 On Exhibit

at Henry Ford Museum in Holidays

Object ID

2000.93.1

Credit

From the Collections of The Henry Ford.

Material

Plastic
Aluminum (Metal)
Cardboard

Color

Red
Yellow
Blue

Dimensions

Height: 11 in

Width: 13 in

Length: 2 in

Inscriptions

sides of product package: THE AMAZING / ETCH A SKETCH / MAGIC SCREEN / unlimited design possibilities / SKETCH ERASE AND SKETCH AGAIN / ANOTHER Creation BY THE OHIO ART COL, BRYAN, OHIO / MADE IN U.S.A.

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