Advertisement for the 1924 Ford Model T, "Freedom for the Woman Who Owns a Ford"

Summary

Early on Ford recognized that women were an important potential market, and designed advertisements that appealed directly to them. This ad also uses the automobile as a symbol of freedom, a theme that still resonates with auto buyers today.

Early on Ford recognized that women were an important potential market, and designed advertisements that appealed directly to them. This ad also uses the automobile as a symbol of freedom, a theme that still resonates with auto buyers today.

Artifact

Advertisement

Date Made

October 1924

Subject Date

1924

Creators

Ford Motor Company 

Creator Notes

Made for Ford Motor Company

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.6

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 17 in

Width: 11.75 in

Inscriptions

Printed below image: FREEDOM / for the woman / who owns a Ford

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