Victor Talking Machine Company Sales Catalog, "The Victrola in Americanization," 1920

Summary

The Victor Talking Machine Company, founded by Eldridge R. Johnson in 1901 was a leading American producer of phonographs and phonograph recordings. In 1911, Victor established an educational department headed by Mrs. Frances Elliot Clark with the goal to develop early music appreciation. This educational catalog explained how Victor's Victrola phonographs could help recent immigrants assimilate into American society.

The Victor Talking Machine Company, founded by Eldridge R. Johnson in 1901 was a leading American producer of phonographs and phonograph recordings. In 1911, Victor established an educational department headed by Mrs. Frances Elliot Clark with the goal to develop early music appreciation. This educational catalog explained how Victor's Victrola phonographs could help recent immigrants assimilate into American society.

Artifact

Trade catalog

Date Made

1920

Subject Date

1920

Collection Title

Trade Catalog Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

99.241.4

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 7.25 in

Width: 5 in

Thickness: 0.25 in

Inscriptions

Printed on front cover: THE VICTROLA IN / AMERICANIZATION / Educational Department / Victor Talking Machine Company / Camden, New Jersey, U.S.A. Ink stamp on back cover: For Sale by / CURT C. ANDRUS / The Blue Front Music Store / 90 Webster Street / N. Tonawanda, N.Y.

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