1924 Ford Motor Company Institutional Message Advertising Campaign, "Saving Millions by Robbing Smoke of its Waste"

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. By combining an apocalyptic industrial scene and orderly flowchart this ad suggests the extreme range of activities fundamental to the Rouge plant.