Everlast "Neocraft Apple" Ice Bucket, 1938-1955
Add to SetSummary
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1938, Everlast introduced the "Neocraft" product line, made of anodized aluminum and featuring vibrant colors and clean lines.
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1938, Everlast introduced the "Neocraft" product line, made of anodized aluminum and featuring vibrant colors and clean lines.
Artifact
Ice bucket (Food service container)
Date Made
1938-1955
Location
Not on exhibit to the public.
Object ID
2005.121.160
Credit
From the Collections of The Henry Ford. Gift of Constance & James Levi.
Material
Aluminum (Metal)
Color
Red
Dimensions
Diameter: 7.5 in
Height: 9 in
Inscriptions
on bottom: NEOCRAFT / BY / EVERLAST / METAL
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