Everlast "Modern" Three-Tier Tidbit Tray, 1953
Add to SetSummary
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after World War II, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after World War II, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."
Artifact
Tray
Date Made
1953
Location
Not on exhibit to the public.
Object ID
2005.121.174
Credit
From the Collections of The Henry Ford. Gift of Constance & James Levi.
Material
Aluminum (Metal)
Wood (Plant Material)
Color
Black (Color)
Silver (Color)
Dimensions
Diameter: 7.5 in
Height: 16 in
Inscriptions
on bottom: EVERLAST / FORGED ALUMINUM / EM13
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