Everlast "Modern" Three-Tier Tidbit Tray, 1953

Summary

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after WWII, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after WWII, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."

Artifact

Tray

Date Made

1953

Location

Not on exhibit to the public.

Object ID

2005.121.174

Credit

From the Collections of The Henry Ford. Gift of Constance & James Levi.

Material

Aluminum (Metal)
Wood (Plant Material)

Color

Black (Color)
Silver (Color)

Dimensions

Diameter: 7.5 in

Height: 16 in

Inscriptions

on bottom: EVERLAST / FORGED ALUMINUM / EM13

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