Everlast Aluminum Advertisement, "Yours from Everlast, for 'Dining Out' at Home!," 1947
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Artifact Overview
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features pie plates and dishes for casseroles and vegetables.
Artifact Details
Artifact
Advertisement
Date Made
1947
Subject Date
1947
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2006.42.2
Credit
From the Collections of The Henry Ford. Gift of Constance & James Levi
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 12.25 in
Width: 4.75 in
Inscriptions
text reads:
"Yours from Everlast / for 'Dining Out' at Home! / For gifts of Everlasting Service and Beauty, / see Everlast's Hand-Forged Auminum / Hostess Accessories at your City's leading / Department Stores and Gift Shops -- or / write for name of your nearest dealer.
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