1924 Ford Motor Company Institutional Message Advertising Campaign, "A Nation's Institution Pledged to the Nation's Service"

Summary

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here the distinctive Highland Park plant power house dwarfs teeming workers on Woodward Avenue.

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here the distinctive Highland Park plant power house dwarfs teeming workers on Woodward Avenue.

Artifact

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Date Made

1924

Subject Date

1924

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.504

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 17 in

Width: 22.5 in

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