Yoo-Hoo Chocolate Flavored Beverage Bottle, 1955-1965

Summary

Natale Olivieri added a chocolate flavored drink to the homemade fruit juices he sold at his grocery store in the mid-1920s. The New Jersey entrepreneur named the drink Yoo-hoo. Customers loved it and he bottled the beverage for wider distribution. More success followed in the 1950s, when members of the New York Yankees touted Yoo-hoo as the “The Drink of Champions.”

Natale Olivieri added a chocolate flavored drink to the homemade fruit juices he sold at his grocery store in the mid-1920s. The New Jersey entrepreneur named the drink Yoo-hoo. Customers loved it and he bottled the beverage for wider distribution. More success followed in the 1950s, when members of the New York Yankees touted Yoo-hoo as the “The Drink of Champions.”

Artifact

Bottle

Date Made

1955-1965

Location

Not on exhibit to the public.

Object ID

2008.34.2

Credit

From the Collections of The Henry Ford.

Material

Glass (Material)

Technique

Molding (Forming)

Color

Colorless
Brown
Tan (Color)

Dimensions

Height: 9.5 in

Diameter: 2.25 in

Inscriptions

on front of bottle: YOO-HOO / YOO-HOO / Chocolate / FLAVORED DRINK / CONTENTS 8 FL.OZS on back of bottle: YOO-HOO / THE / DRINK / OF / CHAMPIONS / CONTENTS 8 FL OZS / BOTTLED UNDER AUTHORITY OF / YOO-HOO BEVERAGE CO. / CARLSTADT N.J. on bottom: 4628 / 68 / 15 / T

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