Milburn Light Electric Car Advertisement, "Greater Beauty-- Greater Dependability," 1917

Summary

Between 1915 and 1923, the Milburn Wagon Company manufactured about 4000 of these quiet, clean, stylish electric cars. They were considered perfect for women when compared to gasoline cars, which were considered noisy, smelly, and difficult to operate. But they could also be prohibitively expensive, slow, and difficult for climbing hills, and they ran out of power much more quickly.

Between 1915 and 1923, the Milburn Wagon Company manufactured about 4000 of these quiet, clean, stylish electric cars. They were considered perfect for women when compared to gasoline cars, which were considered noisy, smelly, and difficult to operate. But they could also be prohibitively expensive, slow, and difficult for climbing hills, and they ran out of power much more quickly.

Artifact

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Date Made

February 1917

Subject Date

1917

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.657.584

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 14.25 in

Width: 9.75 in

Inscriptions

Text reads in part: $1685 / f.o.b. Toledo / Greater Beauty -- Greater Dependability / Nothing like an electric! / Nothing can take its place! / ... / If you do not know the nearest one / write us and we will send you the / catalogue and tell you where to see / and try the car. Established 1848 THE MILBURN WAGON COMPANY AUTOMOBILE DIVISION Toledo, Ohio / The Milburn Town Car -- outside driven -- inside capacity / four passengers -- a beauty -- $1995 f.o.b. Toledo / The Milburn Charger solves the home charging / problem -- inexpensively -- efficiently.

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