2000 Toyota Prius Sales Catalog

Summary

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact

Trade catalog

Date Made

2000

Subject Date

2000

Creators

Toyota Motor Sales, U.S.A., Inc. 

Place of Creation

United States 

Creator Notes

This Toyota Motor Sales, U.S.A., Inc. automobile product information catalog was printed in the U.S.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2009.0.16.2

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 9.875 in

Width: 7.5 in

Inscriptions

Printed on cover: PRIUS / genius

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