1960 Ford Falcon Catalog, "Easiest Car in the World to Own"

Summary

Like Chrysler and General Motors, Ford entered the small car market in the 1960 model year. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. This Falcon brochure promises big car roominess and ride quality in a smaller, more affordable package.

Like Chrysler and General Motors, Ford entered the small car market in the 1960 model year. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. This Falcon brochure promises big car roominess and ride quality in a smaller, more affordable package.

Artifact

Trade catalog

Date Made

1959

Subject Date

1960

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.150.9626

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 7 in

Width: 9 in

Inscriptions

Printed on front cover: Easiest Car in the World to Own / Ford Falcon / THE NEW-SIZE FORD Printed inside front cover: 1959, Ford Motor Co., Dearborn, Mich.

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