Advertisement, "He Drives a Duesenberg," 1935

Summary

Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. Duesenberg ownership, so the ads implied, was a marker of high status.

Luxury automakers often preferred to let their cars speak for themselves. The companies favored brief, understated taglines in their advertisements. Duesenberg had a prime example in its "He/She drives a Duesenberg" campaign. People were depicted in regal settings that projected wealth and good taste. Duesenberg ownership, so the ads implied, was a marker of high status.

Artifact

Advertisement

Date Made

June 1935

Subject Date

June 1935

Creators

Duesenberg, Inc. 

Gerding, Paul 

Place of Creation

United States, Indiana, Indianapolis 

Creator Notes

Original artwork by Paul Gerding. Advertisement made for Duesenberg, Inc., Indianapolis, Indiana

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.657.337

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 13.938 in

Width: 11.063 in

Inscriptions

Artist's signature printed as part of image: PAUL GERDING Printed in pencil on back: JUN 35

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