1958 Edsel Advertisement, "This is the Edsel"
Add to SetSummary
The Edsel offered many styling choices, perhaps too many. And Edsel's marketing only added to the confusion. Consider the slogan from this 1958 Edsel ad, "It acts the way it looks, but it doesn't cost that much." Would you buy an Edsel?
The Edsel offered many styling choices, perhaps too many. And Edsel's marketing only added to the confusion. Consider the slogan from this 1958 Edsel ad, "It acts the way it looks, but it doesn't cost that much." Would you buy an Edsel?
Artifact
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Date Made
1957
Subject Date
1958
Creators
Creator Notes
Made by advertising agency Foote, Cone & Belding for Ford Motor Company
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.525
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 16.25 in
Width: 24.125 in
Inscriptions
Printed at top: This is the EDSEL / It acts the way it looks, but it doesn't cost that much Printed at lower edge: Copy No. 5741--L1510--Finished002 Pg. Sprd. (19 1/2 x 12 1/8 in.)--Saturday Evening Post, October 19; / Life, October 14; Look, October 29, 1957--J907 / Printed in U.S.A. / Prepared by FOOTE, CONE & BELDING
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