"New Ford Seat Belts, an Important Feature of Ford Lifeguard Design," 1956

Summary

Ford Motor Company made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators and customers in the following decade.

Ford Motor Company made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators and customers in the following decade.

Artifact

Pamphlet

Subject Date

1956

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.175.37

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Black-and-white (Colors)
Blue

Dimensions

Height: 5.25 in

Width: 8.25 in

Inscriptions

front cover: NEW FORD / SEAT BELTS / an important / feature of / Ford Lifeguard Design / Convenient - Comfortable - Smart - Safety-tested - Dependable

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