Ford Motor Company Promotional Brochure, "How Would You Design Your Car?," 1947
THF100777 / Ford Motor Company Promotional Brochure, "How Would You Design Your Car?," 1947 / cover
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Artifact Overview
With car production resuming after World War II, Ford Motor Company sent this mailer to potential customers to see what appealed to them and how much they were willing to spend. Each vehicle component choice was accompanied by a price tag. Survey-takers totaled these in the tally column, which was torn off and mailed back to the company.
Artifact Details
Artifact
Brochure
Date Made
1947
Subject Date
1947
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.175.39
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 22 in (Unfolded)
Width: 17 in (Unfolded)
Inscriptions
Text on outside reads, in part:
HOW WOULD YOU DESIGN YOUR CAR?? / ...HERE'S YOUR CHANCE!!! / We're asking you to actually design your own new car... / This is what you do -- When you turn the page you will find parts from which to build your automobile. Your choices help determine what those fine new cars will be like
Text inside reads, in part:
THIS IS YOUR DESIGN SHEET / HERE ARE THE TY0PES AND STYLES OF BODIES WHICH DO YOU PREFER?
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