"Woods Mobilette--Model No. 2--Excels," 1913

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Artifact Overview

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact Details

Artifact

Trade catalog

Date Made

1913

Subject Date

1913

Creator Notes

Made for the Woods Mobilette Company

Location

By Request in the Benson Ford Research Center

Object ID

64.167.184.39

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 10.938 in
Width: 8.375 in

Inscriptions

Text on front: Woods Mobilette--Model No. 1--Excels... / Cars Soon Ready for Delivery in Quantity... / Investment Bankers Launch Cycle-car Industry in America...
"Woods Mobilette--Model No. 2--Excels," 1913