1977 Honda Civic Sedan and Hatchback, "What the World is Coming To"
Add to SetSummary
Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
Oil crises brought a jump in gas prices -- and a surge in small car sales -- in the 1970s. Japanese automaker Honda was well positioned to meet the demand. Its compact Civic managed 40 miles per gallon on the highway. Honda sold some 39,000 cars in the U.S. in 1973. Annual sales soared to more than 353,000 by 1979.
Artifact
Trade catalog
Subject Date
1977
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
95.100.7896
Credit
From the Collections of The Henry Ford. Gift of Robert Penny.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 7.75 in
Width: 10.813 in
Inscriptions
Text on front: HONDA / What the world is coming to. / Civic Sedan and Hatchback Text inside, in part: Civic for '77... / Fun to drive... / Sensible size... / Easy to own!
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