Rest-Well Motel Matchbook, 1945-1960

Summary

During the 1930s, primitive tourist cabins and cottage courts evolved into integrated lodging units called motels. As competition between motels increased, matches and ashtrays -- imprinted with the motel's name -- were often set on the dresser to advertise that motel and to encourage guests to keep their cigarette ashes contained. Matches often served as souvenirs of the stay.

During the 1930s, primitive tourist cabins and cottage courts evolved into integrated lodging units called motels. As competition between motels increased, matches and ashtrays -- imprinted with the motel's name -- were often set on the dresser to advertise that motel and to encourage guests to keep their cigarette ashes contained. Matches often served as souvenirs of the stay.

Artifact

Matchbook

Date Made

1945-1960

Location

Not on exhibit to the public.

Object ID

2011.78.1

Credit

From the Collections of The Henry Ford.

Material

Cardboard

Technique

Printing (Process)

Color

Yellow
Red

Dimensions

Width: 1.5625 in  (flat)

Length: 4.5 in  (flat)

Inscriptions

Printed on obverse: WE'RE NOT SATISFIED / UNLESS YOU ARE / REST-WELL / MOTEL / PHONE 591R / U.S. HY. 12-16 / 1/2 MILE EAST OF CITY LIMITS / TOMAH, WISCONSIN / CLOSE COVER BEFORE STRIKING MATCH Reverse: AAA (logo) / APPROVED / MOTEL / ALL CONVENIENCES / SUPERIOR MATCH CO., CHICAGO, U.S.A.

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