1956 Ford Ad, "You'll Be Safer in a '56 Ford!"
01
Artifact Overview
The Ford Motor Company drew on testing data to develop innovative safety features on its 1956 models. This advertisement illustrates the "Lifeguard designs" available in the new Fords. However, selling safety in 1956 did not mean increased car sales. Many in the auto industry concluded that "Safety doesn't sell."
Artifact Details
Artifact
Advertisement
Date Made
1955
Subject Date
1956
Place of Creation
Creator Notes
Made for Ford Motor Company by the J. Walter Thompson Company advertising agency, Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.534
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 14 in
Width: 9 in
Inscriptions
Printed under image:
You'll be safer in a '56 Ford! / The New Victoria... one of Ford's 18 models for '56 /
At bottom of page:
This Advertisement is scheduled to appear in the following publication: / (lists Parent's Magazine November, 1955 / Advertisement No. 6740 / One page-- four colors / Prepared by / J. Walter Thompson Company / Printed in USA
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