Toyota Prius Hybrid Advertisement, 2001

Summary

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

Artifact

Advertisement

Date Made

2001

Subject Date

2001

Location

Not on exhibit to the public.

Object ID

2011.201.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.75 in.

Width: 8 in.

Inscriptions

On ad: TODAY TOMORROW TOYOTA / Mass produce a hybrid (...)

Connect 3

Discover curious connections between artifacts.

Learn More