Toyota Prius Hybrid Advertisement, 2001
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
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Date Made
2001
Subject Date
2001
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.201.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 10.75 in.
Width: 8 in.
Inscriptions
On ad: TODAY TOMORROW TOYOTA / Mass produce a hybrid (...)
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