1963 Volkswagen Ad, "The Volkswagen is the Big One"
Add to SetSummary
In this 1963 advertisement, Volkswagen compares its roominess against a typical American station wagon. The shorter, yet taller, VW Type 2 Microbus had more room. The ad touted the vehicle's carrying capacity for adults, children, or large purchases. VW tried to capture a family market, but its Microbus became better known as an icon of the 1960s counterculture movement.
In this 1963 advertisement, Volkswagen compares its roominess against a typical American station wagon. The shorter, yet taller, VW Type 2 Microbus had more room. The ad touted the vehicle's carrying capacity for adults, children, or large purchases. VW tried to capture a family market, but its Microbus became better known as an icon of the 1960s counterculture movement.
Artifact
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Date Made
1963
Subject Date
1963
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.267.4
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.125 in.
Width: 8.25 in.
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