1977 Volkswagen Sales Brochure, "VW Breaks the 50 MPG Barrier"

Summary

As Americans turned to more energy-efficient cars than the American auto companies were turning out, they found that the Volkswagen Rabbit -- a small front-wheel drive replacement for the VW Beetle available to Americans by the mid-1970s -- delivered superb fuel economy. Specifically, it was the diesel-powered Rabbit that averaged 52 mpg on the highway (and 39 mpg in the city).

As Americans turned to more energy-efficient cars than the American auto companies were turning out, they found that the Volkswagen Rabbit -- a small front-wheel drive replacement for the VW Beetle available to Americans by the mid-1970s -- delivered superb fuel economy. Specifically, it was the diesel-powered Rabbit that averaged 52 mpg on the highway (and 39 mpg in the city).

Artifact

Trade catalog

Date Made

1977

Subject Date

1977

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.175.47

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored
Black-and-white (Colors)

Dimensions

Height: 7.125 in

Width: 8.5 in

Connect 3

Discover curious connections between artifacts.

Learn More