Sales Brochure, "Ford Motor Company Proudly Presents the Continental Mark II," 1955

THF212144 / Sales Brochure, "Ford Motor Company Proudly Presents the Continental Mark II," 1955
01

Artifact Overview

Designed in the tradition of the Lincoln Continentals of 1940-1948, the Continental Mark II debuted for 1956. This sales brochure emphasized the car's understated elegance and exclusive availability. But limited production plus a $10,000 price tag equaled disappointing sales. Production ended after the 1957 model year.

Artifact Details

Artifact

Trade catalog

Subject Date

1955

Location

By Request in the Benson Ford Research Center

Object ID

64.167.182.9

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10 in
Width: 9.25 in (unfolded: 36.5")

02

Related Content

  • 1956 Continental Mark II Sedan
    article

    1956 Continental Mark II Sedan: “The Excitement of Being Conservative”

      In an era of extreme automotive styling, the Mark II was elegantly understated. Not understated was the $10,000 price. Learn more about this luxury car on our blog.
    • William Clay Ford and the Continental Mark II
      article

      William Clay Ford and the Continental Mark II

        William Clay Ford inherited his father Edsel Ford’s passion for automotive styling, as well as his consummate good taste. Learn how he put these to work in creating the Continental Mark II.