1960 Advertising Proof for Ford Motor Company, "Easiest Car in the World to Own - Ford Falcon"

Summary

From the 1960 to the 1965 model years, Ford Motor Company paid an annual licensing fee for exclusive rights to have the Peanuts gang speak for their new compact model, the Falcon, in ads, billboards, animated TV commercials, and sales brochures. This 1960 advertising proof came from Ford's advertising agency, J. Walter Thompson, with Peanuts characters drawn by Charles Schulz.

From the 1960 to the 1965 model years, Ford Motor Company paid an annual licensing fee for exclusive rights to have the Peanuts gang speak for their new compact model, the Falcon, in ads, billboards, animated TV commercials, and sales brochures. This 1960 advertising proof came from Ford's advertising agency, J. Walter Thompson, with Peanuts characters drawn by Charles Schulz.

Artifact

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Subject Date

1960

Creators

J. Walter Thompson Company 

Schulz, Charles M. (Charles Monroe), 1922-2000 

Ford Motor Company. Ford Division 

Creator Notes

Created for Ford Motor Company by J. Walter Thompson Company advertising agency. "Peanuts" characters drawn by Charles M. Schulz.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.578

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)

Dimensions

Height: 14.313 in

Width: 7.313 in

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