"The Valiant Confidential" Sales Catalog for the 1960 Plymouth Valiant, 1959
01
Artifact Overview
After watching Volkswagen, American Motors, and Studebaker win customers with small cars, the Big Three -- Chrysler, Ford, and General Motors -- introduced their own compacts for 1960. This brochure for Chrysler's Valiant compares the car point by point with Chevrolet's Corvair and Ford's Falcon. Chrysler initially marketed the Valiant as its own marque, though the car later joined the Plymouth line.
Artifact Details
Artifact
Trade catalog
Date Made
1959
Subject Date
1960
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.184.62
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Cardboard
Paper (Fiber product)
Plastic
Color
Multicolored
Dimensions
Height: 10.5 in
Width: 8.625 in
Thickness: 1.5 in
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03
Related Content
Set
Compact Cars
- 15 Artifacts
Big cars ruled American roads in the 1950s, but some drivers preferred smaller, more fuel-efficient vehicles. They turned to imports or the few American automakers willing to serve what was then a niche market. But soaring gas prices in the 1970s finally pushed compact cars into the mainstream.