Construction of Ford Music Bowl outside Ford Building, California Pacific International Exposition, San Diego, 1935

Artifact Overview

Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. A 3,000-seat outdoor amphitheater next to the Ford Building offered free musical performances. These Ford Music Bowl concerts were also broadcast nationally by radio, broadening Ford's corporate presence at the Exposition and providing bonus advertising.

Artifact Details

Artifact

Photographic print

Subject Date

1935

Creators

Ford Motor Company. Photographic Department

Place of Creation

United States, Michigan, Dearborn

Collection Title

World's Fair Photographs Series

Location

By Request in the Benson Ford Research Center

Object ID

64.167.232.25

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.5 in
Width: 11 in

Inscriptions

verso: R 2

Keywords	United States, California, San Diego, Balboa Park Photographic prints Photographs Exhibitions World's fairs Ford Motor Company California-Pacific International Exposition (1935-1936 : San Diego, Calif.) Amphitheaters (Built works) Construction Exhibition buildings