Performer at the Piano, Ford Bowl, California Pacific International Exposition, San Diego, 1935

Summary

Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. A 3,000-seat outdoor amphitheater next to the Ford Building offered free musical performances. These Ford Music Bowl concerts were also broadcast nationally by radio, broadening Ford's corporate presence at the Exposition and providing bonus advertising.

Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. A 3,000-seat outdoor amphitheater next to the Ford Building offered free musical performances. These Ford Music Bowl concerts were also broadcast nationally by radio, broadening Ford's corporate presence at the Exposition and providing bonus advertising.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.5 in

Width: 11 in

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