Concert at the Ford Bowl, California Pacific International Exposition, San Diego, 1935
Add to SetSummary
Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. A 3,000-seat outdoor amphitheater next to the Ford Building offered free musical performances. These Ford Music Bowl concerts were also broadcast nationally by radio, broadening Ford's corporate presence at the Exposition and providing bonus advertising.
Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. A 3,000-seat outdoor amphitheater next to the Ford Building offered free musical performances. These Ford Music Bowl concerts were also broadcast nationally by radio, broadening Ford's corporate presence at the Exposition and providing bonus advertising.
Artifact
Photographic print
Subject Date
1935
Keywords
United States, California, San Diego, Balboa Park
California Pacific International Exposition (1935-1936 : San Diego, Calif.)
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.232.251
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 7.5 in
Width: 11 in
Inscriptions
verso: R 251