Cheer, No-Rinse Marvel, 1950-1955
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Procter & Gamble introduced Cheer detergent in 1950, following up on its highly successful product Tide. Cheer was recognized for its distinctive blue granules that claimed to make clothes whiter by performing the extra cleaning process that bluing had done. The design on this box is cheerful in itself--with three billowy shapes reminiscent of sheets blowing in the breeze.
Procter & Gamble introduced Cheer detergent in 1950, following up on its highly successful product Tide. Cheer was recognized for its distinctive blue granules that claimed to make clothes whiter by performing the extra cleaning process that bluing had done. The design on this box is cheerful in itself--with three billowy shapes reminiscent of sheets blowing in the breeze.
Artifact
Soap packaging
Date Made
1950-1955
Location
Not on exhibit to the public.
Object ID
2012.88.250
Credit
From the Collections of The Henry Ford. Gift from the Collection of Susan Strongman Fiems by Dennis Fiems.
Material
Cardboard
Inscriptions
New No-Rinse Marvel / Cheer / Clean White Washes / No Need to Rinse
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