Advertising Process Photograph Showing the 1963 Ford Mustang II Concept Car

Summary

When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.

When the two-seat Mustang I concept car caused so much excitement in 1962, Ford worried that buyers might be disappointed in the four-seat production Mustang already in development. The company built the four-seat Mustang II concept car in 1963 to prepare customers for the general shape and look of the production car. It worked -- few complained about the 1965 Mustang.

Artifact

Photographic print

Subject Date

1963

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

68.300.1031.5

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Cardboard

Technique

Gelatin silver process
Airbrushing
Mounting
Retouching

Color

Black-and-white (Colors)

Dimensions

Height: 10 in

Width: 14 in

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