Process Photograph for 1965 Ford Mustang Advertising

Summary

Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.

Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.

Artifact

Photographic print

Date Made

1964

Creators

J. Walter Thompson Company 

Ford Motor Company 

Place of Creation

United States, Michigan, Detroit 

United States, Michigan, Dearborn 

Creator Notes

Ford Motor Company Photographic and Printing, Dearborn, Michigan. J. Walter Thompson Company, Detroit, Michigan.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

68.300.1031.9

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Cardboard
Acrylic (Plastic)

Technique

Chromogenic processes
Airbrushing
Mounting
Retouching

Color

Multicolored

Dimensions

Height: 21.5 in

Width: 28.5 in

Inscriptions

Handwritten on side border under image: #2417 Sticker on upper right corner front: 4T7#4 / APR 27 1964

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